Burns&Beyond with Johnnie Walker

Services: Concept Creation / Programming / Production / Sponsorship / FOH management / PR & Marketing

Event Dates: Monday 21st - Sunday 27th January 2019

Website: www.burnsandbeyond.com

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A new flagship Burns Festival for Edinburgh presenting the very best in traditional and contemporary Scottish culture, celebrating the life and legacy of Robert Burns.

The Brief

Burns&Beyond with Johnnie Walker is a new festival created and produced by Unique Events, presenting a programme of free and ticketed events for all ages across the city centre, supported by the City of Edinburgh Council, Essential Edinburgh, Scotland’s Winter Festivals, Marketing Edinburgh and major event sponsors, Johnnie Walker.

The centre piece of the Festival was Luke Jerram’s stunning installation Museum of the Moon in St Giles’ Cathedral. Over 25,000 people visited St Giles’ during the week-long event (an increase of 113% from the same period last year) and audiences also enjoyed a sell-out series of special performances in the landmark building.

Sold-out evening events to complement Museum of the Moon at St Giles’ included performances by Rachel Sermanni and Roddy Woomble, and a talk by the Royal Observatory’s Dr William Taylor.   A ‘not-so-traditional’ Burns Supper at Freemason’s Hall was fully subscribed, as were the Family Ceilidh and Edinburgh’s first Major Minor Music Club event featuring Pictish Trail.

The new Burns&Beyond Culture Trail on Saturday allowed audiences to journey across the Old and New Towns of Edinburgh through eight venues, enjoying everything from a Silent Disco to Whisky Tasting with Johnnie Walker to learn about our national drink and raise a toast to Burns, along with live performances by Aidan O’Rourke, Deacon Blue’s Ricky Ross, Kathryn Joseph and a riotous rendition of Burns’ Tam O’Shanter performed by Kevin Williamson of Neu! Reekie together with the Kixx Collective.

The festival was deemed an overwhelming success by both audiences and media and will become an annual fixture in Edinburgh’s festivals calendar.